Google Caffeine
How to Improve Your SEO Rankings with Google Caffeine
Caffeine changes the SEO game, the update is good news for webmasters who understand the power of content. With a lessened emphasis on backlinks, Google Caffeine rewards those who publish quality, relevant, and fresh text.
If you are to make only one change to your SEO strategy this year it should be a renewed focus on content, which will generate both short-term and long-term results. In the short term, you will enjoy a surge of traffic from being at the top of Google’s “latest results,” and in the long-term, you will continue to build your relevancy and authority in Google for better SEO ranking search results.
Google Caffeine is not about long term seo ranking, it’s about real time results. So if your content is up to date and the current trend then it will rank on page 1. It may last an hour or a week. Who knows.
What will get you a Google Caffeine’s page one
Real-time search results are what the Caffeine update is about. The traditional top results that a hard won for will be knocked off by the “latest results,” which are made up of the most recent blog posts, press releases, social network updates, and news stories that are related to the search term.
Each time you publish a blog post, submit a press release, or Tweet, you may just appear at the very top of Google’s search results for a short time. This may give you a short burst of natural traffic from the “latest results” right into your website.
How to Take Advantage of Caffeine’s Real-Time Search
Real-time search presents an incredible opportunity for your website to enjoy the top spot on Google, even if it is only short term. So compose fresh blog posts, and upon publication, your website may appear at the top of the relevant search results.
Make sure your website is not decaffeinated.
Even before Caffeine, content was number one in the SEO world. But with the introduction of Caffeine and its emphasis on content, writing fresh and original text on your website and blog becomes even more important. The purpose of the Caffeine update is to generate more accurate, relevant, and timely search results and Google can only achieve their goals by placing a heavier emphasis on content.
