Smart SEO strategies

Smart SEO strategies can yield big results.

But don’t lose sight of the bigger picture. Delighting customers. Small businesses aren’t going to convert traffic into sales if their site does not make any sense. Write  for your main audience first, then consider varying keyword usage throughout the site for the search engines.

Having your site in more than one language is good idea. Translation increases Web traffic, enables content to be shared and can be searched globally. Certain types of content needs to read perfectly and may require human translation for it to make sense to both the search engines and people.

Lists are popular with search engines. Readers crave them, bloggers reference and link to them, and search crawlers score them highly. A list is going to generate a lot of posts on other blogs, tweets and Facebook since they’re easy to digest and play off the human desire for simple, digestible content.