Posts Tagged ‘Google’

Top 10 SEO Apps for iPad

Search Engine Optimization is one of the best ways to get your website or blog ranked within the search engines. And if you have an Apple iPad with mobile broadband you can perform SEO tasks right through your device, from just about anywhere, using one of these top search engine marketing apps:

Google Analytics for iPad

<img src="http://www.SEOrankings.com/wp-content/uploads/google-analytics-ipad-app.jpg” alt=”google analytics ipad app” title=”google analytics ipad app” width=”48″ height=”50″ class=”alignleft size-full wp-image-12852″ />Google Analytics is the premier web analyzer for blogs and other websites. If you need an app that will give you up to date stats on your blog or website, Google Analytics is the app for you. This app will give you charts and stats through reports to the iPad’s full screen mode. The standard version will give you ten data rows. If you want more, you can upgrade to the fully featured version at around 7 dollars.

Get Google Analytics through iTunes.

WordPress for iPad

<img src="http://www.SEOrankings.com/wp-content/uploads/wordpress-ipad-app.jpg” alt=”wordpress ipad app” title=”wordpress ipad app” width=”54″ height=”50″ class=”alignleft size-full wp-image-12855″ />Do you have a blog or website that uses the WordPress theme? WordPress For iPad is one of the best resources for changing a link or even posting a new article to your blog. If you are the kind of blogger that loves reading comments by their readers, this is an excellent app to have. This will also allow you to change keywords on a whim if the competition drops for a certain trending keyword.

Get WordPress through iTunes.

SEM Calculator

<img src="http://www.SEOrankings.com/wp-content/uploads/sem-calculator-ipad-app.jpg” alt=”sem calculator ipad app” title=”sem calculator ipad app” width=”35″ height=”50″ class=”alignleft size-full wp-image-12858″ />The SEM Calculator is essential for SEO because it allow a user to analyze every aspect of their marketing. You have the ability to work with your impressions or Cost Per Action campaigns. If you use Adsense or affiliate marketing on your blog, this calculator can give you information on what campaigns are working and what campaigns aren’t working.

Get SEM Calculator through iTunes.

Website SEO Analyser by Koozai

<img src="http://www.SEOrankings.com/wp-content/uploads/koozai-ipad-app.jpg” alt=”koozai website SEO analyser ipad app” title=”koozai website SEO analyser ipad app” width=”33″ height=”50″ class=”alignleft size-full wp-image-12859″ />There are a lot of website analyzers on the market, but Website Analyzer by Koozia is one of the best. This app will give you all of the information about your site’s inbound links and the on page factors of your content. This is also a great app for checking the inbound links and domain information for any of your competitors.

Get Koozai through <a href="http://itunes.apple.com/us/app/website-SEO-analyser/id384402373?mt=8″>iTunes.

HootSuite

<img src="http://www.SEOrankings.com/wp-content/uploads/hootsuite-ipad-app.jpg” alt=”hootsuite ipad app” title=”hootsuite ipad app” width=”222″ height=”50″ class=”alignleft size-full wp-image-12875″ />HootSuite is a great app for people who use social media as backlinks for their websites or blogs. If you are using social media to promote your sites, you can use the HootSuite app to link all of your social media profiles together. This gives you a link between Twitter, Facebook and Linkedin. Having all of your social media profiles linked together is one of the best ways to build backlinks and get <a href="http://f019f51vaby49z23ust2v-t99u.hop.clickbank.net/?tid=SEORANK”>traffic to your site.

Get HootSuite through iTunes.

SERPS

<a href="http://www.SEOrankings.com/wp-content/uploads/serps-ipad-app.jpg”><img src="http://www.SEOrankings.com/wp-content/uploads/serps-ipad-app.jpg” alt=”serps ipad app” title=”serps ipad app” width=”50″ height=”50″ class=”alignleft size-full wp-image-12962″ />Would you like to know how your blog or website is stacking up online? SERPS gives you an easy way to check your page rank from your iPad. This is a fairly limited app, but it definitely serves its purpose when you need to know your rankings on the fly.

Get SERPS through iTunes.

Analytics HD

<img src="http://www.SEOrankings.com/wp-content/uploads/analytics-hd-ipad-app.jpg” alt=”analytics hd ipad app” title=”analytics hd ipad app” width=”64″ height=”50″ class=”alignleft size-full wp-image-12868″ />This is not a free app, but paying for it is a great way to get more detailed reports than Google Analytics will give you. Analytics HD gives you more options for charts and graphs than the standard Google Analytics. This app is also designed for the resolution output on your iPad so you will get better coloring throughout the graphs. This app is offered for 4.99 in the App Store.

Get Analytics HD through iTunes.

Kindle

<img src="http://www.SEOrankings.com/wp-content/uploads/kindle-ipad-app.jpg” alt=”kindle ipad app” title=”kindle ipad app” width=”52″ height=”50″ class=”alignleft size-full wp-image-12869″ />Do you love reading ebooks about SEO, Internet marketing or the latest trends in the industry? If you had a Kindle in the past, you can transfer all of your Kindle based ebooks to your iPad with this app. Since the Kindle uses a special format, you normally would not be able to read through your Kindle based ebooks. Kindle is offered through the App Store for free through Amazon.

Get Kindle through iTunes.

Dragon Dictation

<img src="http://www.SEOrankings.com/wp-content/uploads/dragon-ipad-app.jpg” alt=”dragon dictation ipad app” title=”dragon dictation ipad app” width=”51″ height=”50″ class=”alignleft size-full wp-image-12872″ />Do you need to post a new article to your blog or website but don’t have the time to type it out? Use Dragon Dictate to dictate the article directly to your iPad. When you first set up the app, you will need to read through a paragraph in order to allow the app to get used to your voice. The calibration will take you about 20 minutes. Once you have completed this, you will be able to dictate notes or a whole blog post using your voice. This is a free app offered through the App Store.

Get Dragon through iTunes.

DropBox

<img src="http://www.SEOrankings.com/wp-content/uploads/dropbox-ipad-app.jpg” alt=”dropbox ipad app” title=”dropbox ipad app” width=”50″ height=”50″ class=”alignleft size-full wp-image-12873″ />Dropbox is a great app for storing data on a cloud server. Cloud servers have become popular for computers, but with the implementation of mobile broadband, iPad users can now take advantage of it too. If you have been working on a post and want to access it from another computer, use DropBox. Setting up your own cloud server through the app will take you a couple minutes. Don’t confuse this for an offline backup because there is a limit to the amount of data storage you can use. This is another free mobile broadband app from the App Store.

Get Dropbox through iTunes.

What’s your favorite SEO app for the Apple iPad?

Article written by Spencer Hogg from the mobile broadband site Broadband Expert.

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Benefiting from the Google Freshness Update

<img src="http://www.SEOrankings.com/wp-content/uploads/google-freshness-update.jpg” alt=”google freshness update” title=”google freshness update” width=”200″ height=”133″ class=”alignleft size-full wp-image-12895″ />On November 3, 2011 Google implemented its latest update to the Caffeine algorithm appropriately named The Google Freshness Update.

This update to the search algorithm focuses on rewarding websites that offer fresh content. Not surprisingly news websites did very well, some better than others but we will get to that later.

News Sites and Other Winners

News sites generally update their content by the day, hour and some by the minute. Celebrity news and gossip sites have also done well by the same reasoning.

There is more to the Update than just freshness, based on results of a SearchMetrics analysis. Brand names like Coke, Hotels.com and Dominos.com also gained in visibility or ranking after the update even though they don’t update their content any more than the average website.
It is possible that <a href="http://www.SEOptimise.com/blog/2011/11/google-freshness-update-what-it-means-for-your-brand.html”>recent information on product releases or product reviews may have had something to do with it.

This could also be a form of SEO content strategy going forward (product reviews).

The SearchMetrics analysis is based on keywords and not <a href="http://f019f51vaby49z23ust2v-t99u.hop.clickbank.net/?tid=SEORANK”>traffic gain or loss.

Purpose of Google’s Freshness Update

The Freshness Update is Google’s first step in developing an algorithm that can differentiate between specific search terms, that require up to date information (or a specific date) and general search terms.

For some webmasters who have relied on <a href="http://www.SEOrankings.com/tools/backlink-checker”>link popularity in the past the update could pose a serious problem. They would obviously have to consider changing their SEO strategy to include higher quality, fresh content.

Safeguarding Your Website

1. The best way to safeguard against this and any future updates to the Caffeine algorithm is to make sure your site only has high quality content that is relevant to your website’s purpose.
2. Keep your ads to a minimum and keep them out of your users face– there is nothing more frustrating to users than an annoying and distracting advertisement.
3. Keep your main content front and center, above the fold and easily distinguishable from your advertisements.
4. Not to mention keeping your website maintained, check to make sure all your links work properly and make sure your copyright date is no more than two years old.

That being said, take advantage of some of the web analytics software on the market to help you find which pages your users like and dislike. The software can keep track of things like number of page views, bounce rate and exit rate.

Another safeguard against deranking is to make sure you have enough content on the page to satisfy your user. Thin content of 200 to 300 words that does not adequately cover a subject is a major no-no in Google’s eyes.

Look at the webpage from the user’s point of view. The Caffeine algorithm is also getting better at picking up duplicate and spun content and nothing will get you barred from Google quicker than plagiarism.

How to Really Benefit from the Freshness Update

Earlier I mentioned that some news organizations profited from the Freshness Update while others did not.

It seems there is a certain amount of bias in the algorithm that favors membership in Google news. So if you are a news provider joining the network may be prudent. The most unfortunate loser affected by the Google Freshness Update are small businesses. These businesses set up their website for the benefit of their customers but do not update it on a regular basis or have the branding of a large corporation.

However, there are a few things a small business can do in the near term to take advantage of the change. Basically what it boils down to is providing new content and when you upload that content ensure that it is properly dated, preferably beneath the title of the article.

A small business can also create a blog on their website that will be continually updated each time a blog or comment is posted. A forum could also be useful for some small businesses; as well as a question and answer page and setting up a social network. Adding your own social news section is also a viable option for most small businesses and you will receive updated content each time a story is posted.

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Getting Slapped by a Google Panda Update

<img src="http://www.SEOrankings.com/wp-content/uploads/panda-tongue-out.jpg” alt=”panda” title=”panda” width=”200″ height=”150″ class=”alignleft size-full wp-image-12671″ />If you’ve been running a website for any length of time then you’re probably getting used to watching your <a href="http://www.SEOrankings.com/tools/search-engine-ranking-checker”>search engine rankings fluctuate slightly, day in and day out.

But have you ever had your rankings fall off the grid after major Google update? Or even worse yet – had a web site penalized before?

Well I have!

And unfortunately it can happen to you too…

So I’m gonna share my experience with you in hopes it will help you avoid getting hit negatively by a Google Panda update and fix your site if you do.

Google Panda Update 2.5.2

Most recently I had two sites hit hard by a “minor” Google Panda Update, which was update 2.5.2 on October 13th, 2011.

<img src="http://www.SEOrankings.com/wp-content/uploads/panda-update-stats-10142011-1.jpg” alt=”google panda update stats from 10/14/2011 – 1″ title=”google panda update stats from 10/14/2011 – 1″ width=”600″ height=”171″ class=”aligncenter size-full wp-image-12676″ />

And it’s a bit unfortunate because it’s already costing me an extra $1,000/mo or so.

I first noticed the significant drop in <a href="http://f019f51vaby49z23ust2v-t99u.hop.clickbank.net/?tid=SEORANK”>traffic on one of these top AdSense supported websites, and was quick to attribute it to one of the many testing changes I had been making over the last couple of weeks. However, after checking another AdSense supported site I immediately recognized the destruction of that site’s rankings too.

Luckily it hadn’t affected any of my other active websites though. And coincidentally, none of them are supported by Google AdSense either…

Which is actually one of the many benefits of running multiple websites – you have a much better chance at identifying “real” algorithm changes and ranking factors than you would if you were only working with a website or two.

Plus you’re business isn’t demolished when you’re hit by one of these updates either.

<img src="http://www.SEOrankings.com/wp-content/uploads/panda-update-stats-10142011-2.jpg” alt=”google panda update stats 10/14/2011 – 2″ title=”google panda update stats 10/14/2011 – 2″ width=”600″ height=”119″ class=”aligncenter size-full wp-image-12677″ />

But getting back to what happened here, and since I was “lucky” enough to have two websites hit by the exact same update, it allowed me to compare the two sites and identify some existing patterns.

Recognizable Patterns

Potentially negative patterns that immediately stood out to me:

• Both sites were primarily supported by AdSense
• They had 3 or more ad units each
• Not a significant number of backlinks
• Aren’t the most visually appealing
• Informational only
• Less than a year old
• Directory / list type information
• Low subscriber count

With a few other patterns I’m considering too. But I think one or some of these in combination are the primary culprits.

Although I’ll admit these sites would probably be <a href="http://www.SEOmoz.org/blog/16-insights-into-googles-rating-guidelines”>considered lower-quality by most people at first glance, one of them has been “naturally” linked to quite often as great reference source, and both of them provide the most up-to-date, comprehensive information in their respective niches.

In addition to that, here are some other positive aspects:

• Content is completely unique (passed Copyscape)
• Very relevant to the top queries they’re showing up for
• Thick with textual content
• No “spammy” links

What’s funny is the sites that are now showing up for the top queries aren’t nearly as relevant as the ones that used to, but are much more authoritative and generally have less ads on them too.

Which I’m not sure how that necessarily improves user-experience, since they’ll now have to dig through several more search result to find the most current information on these topics, but I guess that’s for Google to figure out.

Getting Back to Normal

Although no one besides the folks at Google can be certain why this has happened, what I can do is share with you what steps I take to get these sites “back to normal”.

Yes, I’ve read the million other articles telling me what it could “possibly” be, but most of it’s just the same old stuff people have been saying after every update since the beginning of time. I couldn’t find many “real” examples of what someone did to revive their site after a Google Panda update, and I don’t want to just regurgitate the same old speculative information to you.

Rather, I want to share with you what “really” happened, “known” patterns, and “actual” improvements and / or changes made.

So here’s what I’ve done so far: I’ve gutted them of their AdSense code, even though Google keeps emailing me there is still room for more ad placements on my sites. Gave both of them a logo, and completely redesigned one of them – moving it from an UGLY static HTML website to a WordPress site with a much nicer customized theme.

Enough time hasn’t passed yet to know whether these changes will have any affect or not, but I will definitely post future updates regarding the progress of them so you can get a better idea of what I did and what you might want do if you ever have to deal with this issue too…

But what about you – have you been hit recently by one of the Google Panda updates? Were you able to get your site “healthy” again? What did you do?

Would love to hear your experience and thoughts.

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Mad Rush to Create YouTube Videos

<img class="alignleft size-full wp-image-11897" style="border: 0pt none;" title="youtube" src="http://www.SEOrankings.com/wp-content/uploads/youtube-logo.jpg” alt=”youtube” width=”200″ height=”150″ />Last week there was <a href="http://www.SEObook.com/panda-25and-youtube-wins-again”>major buzz going around about the latest Google Panda update 2.5. And as usual, there was plenty of controversy. One of the most controversial items discussed over the weekend and last week was YouTube topping the list of winners AGAIN.

Yep, that’s right. Youtube, as well Google’s Android.com and partner AOL, all topped the list – earning some of the biggest gains from Google Panda 2.5. Along with several mainstream news media sites.

The Biggest Loser

Surprisingly though, some of Panda 2.5′s biggest losers include ConsumerAffairs.org, MoterTrend.com and Entrepreneur.com.

Which tells me nobody’s ever safe and Google can skew their results however they want to.

What Does This Mean to You?

It probably means it’s time to start taking video marketing more seriously, or at least step it up a bit. However, you could sit around and complain that it’s not fair.

Thankfully – and I do mean thankfully – there are plenty of folks who are a lot smarter than me being watchdogs, so I plan on focusing what I can control, and that’s video content creation and marketing.

The major plus is, at least posting videos on YouTube is free – for now anyway. And almost everyone has some sort of video recorder these days, so there shouldn’t be too many excuses, even from me.

Actually, YouTube has been a major search player for a long time. So using YouTube videos to drive <a href="http://f019f51vaby49z23ust2v-t99u.hop.clickbank.net/?tid=SEORANK”>traffic to your websites, and sell products and services is nothing new. Many smart Internet marketers have been making a fortune off it for years now.

Significant Downstream <a href="http://f019f51vaby49z23ust2v-t99u.hop.clickbank.net/?tid=SEORANK”>traffic Increase

What is new is the phenomenal increase in downstream <a href="http://f019f51vaby49z23ust2v-t99u.hop.clickbank.net/?tid=SEORANK”>traffic from Google’s search results to YouTube. Aaron Wall reported, they are up almost 200% over the past half a year, gaining to somewhere between 9 and 10% off all of Google’s downstream <a href="http://f019f51vaby49z23ust2v-t99u.hop.clickbank.net/?tid=SEORANK”>traffic.

Just check out the screenshot of this search term showing YouTube in the top 3 positions of Google’s SERP.

<img class="aligncenter size-full wp-image-11905" title="youtube in top 3 google search results" src="http://www.SEOrankings.com/wp-content/uploads/youtube-top3-in-google.jpg” alt=”youtube in top 3 google search results” width=”600″ height=”494″ />

If you’re crafty enough, you might even be able to capture all three of those top spots.

Many people don’t realize that According to Alexa, YouTube is the 3 most popular website on the Internet – where it has actually remained strong for quite some time.

I’m no video marketing expert, but do know where to find the best information. If your looking to get started with online video marketing, one of the best sites to check out is <a href="http://www.reelSEO.com/”>ReelSEO.com. They’ll tell you just about everything you need to know about Video SEO.

You could also search YouTube for videos on how to create YouTube videos <img src="http://www.SEOrankings.com/wp-includes/images/smilies/icon_smile.gif” alt=”:)” class=”wp-smiley” /> , and check out this page.

Types of Videos

Here are some business video content ideas to help get you started:

• Website introduction
• Business overview
• How-tos / Instructional
• Customer testimonials
• Webinars
• Interviews
• Speeches
• Presentations

I can promise you one thing, the longer you wait, the harder it is going to be to compete with everyone else. Including the spammers. Because if you didn’t think YouTube was full of SPAM before, you can bet with this latest news, it’s going to get ambushed with it now.

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3 Handy Free Tools to Check for Broken Site Links

<img src="http://www.SEOrankings.com/wp-content/uploads/broken-link.jpg” alt=”broken link” title=”broken link” width=”200″ height=”150″ class=”alignleft size-full wp-image-11451″ />Have you checked your company website or personal blog for link errors recently? If not, I bet you’d be surprised of how many issues you find using one of these handy free tools.

Regardless if you run a blog, small static website, or a large corporate site; finding and fixing broken site links is extremely important for user-experience, proper indexation, and better search engine rankings.

One way to do this would be to go through your site and test each hyperlink by clicking on them one at a time, but that’s not really feasible for most websites. Especially when most of us are already strapped for time. You could also verify your site with Google Webmaster Tools and check for crawl errors through there. Which I recommend you do anyway. But even then you’re likely working with outdated data and extremely limited features.

A better way would be to use an advanced <a href="http://www.SEOrankings.com/SEO-audit-tools”>website audit tool that allows you to crawl and diagnose each website on the fly. Luckily, there are 3 free tools I like to use that make broken link detection and repair super quick and easy.

Screaming Frog SEO Spider

<img src="http://www.SEOrankings.com/wp-content/uploads/screaming-frog-logo.jpg” alt=”screaming frog SEO spider” title=”screaming frog SEO spider” width=”302″ height=”73″ class=”alignleft size-full wp-image-11608″ /><a href="http://www.screamingfrog.co.uk/SEO-spider/”>Screaming Frog SEO Spider is undoubtedly my favorite free website spidering tool for small websites. It crawls and analyzes websites extremely fast, then displays the information in a very straightforward and easy to navigate interface.

<img src="http://www.SEOrankings.com/wp-content/uploads/screaming-frog-SEO-spider-interface.jpg” alt=”screaming frog SEO spider interface” title=”screaming frog SEO spider interface” width=”600″ height=”361″ class=”aligncenter size-full wp-image-11618″ />

In addition to helping you detect broken links, Screaming Frog SEO Spider also collects and reports a ton of other helpful search engine optimization related data:

• Server Errors
• Head Section: Title, Meta Description, Meta Keywords,
  Meta Robots, Meta Refresh, Canonical Link Element
• Internal / External Links: Permanent and Temporary Redirects,
  Nofollow Link Attribute, Anchor Text
• Duplicate Content
• Heading Tags
• File Size
• Page Depth
• Image Information: Alt Attribute, Address, File Size

The free version of Screaming Frog SEO Spider allows you to perform a number of basic tasks while crawling up to 500 URIs. But, for a £99 per annum license, the 500 URI limitation is removed and all configuration options and enhanced features are enabled.

Compatibility: Windows PC, Mac

Xenu Link Sleuth

<img src="http://www.SEOrankings.com/wp-content/uploads/xenu-sleuth-logo.jpg” alt=”xenu sleuth logo” title=”xenu sleuth logo” width=”302″ height=”142″ class=”alignleft size-full wp-image-11640″ />Xenu Link Sleuth is a completely free broken link checker I like to use for analyzing large and small web sites for broken links. It’s a very basic looking tool specifically designed to detect and report on broken links only; it doesn’t come with a bunch of other fluff which makes it extremely fast and easy to use without having to wade through a ton of irrelevant data just to find important link errors.

The free and only version of tool fully-featured and completely configurable. It offers a number of advanced features such as allowing you to check for specific errors and including or excluding groups of URLs and directories from your analysis. There are a number of export options available, and you can set it up to automatically email you a report upon completion. In addition, the user interface it very straightforward which makes it easy to navigate when you’re looking for particular errors and other important information.

<img src="http://www.SEOrankings.com/wp-content/uploads/xenu-link-sleuth-interface.jpg” alt=”xenu link sleuth interface” title=”xenu link sleuth interface” width=”600″ height=”361″ class=”aligncenter size-full wp-image-11669″ />

Standard Reports Include:

• Broken Links, Ordered by Link
• Broken links, Ordered by Page
• List of Redirected URLs
• FTP and Gopher URLs
• Valid Text URLs
• Page Title and Meta Descriptions
• Download Speed
• File Type
• HTTP Status
• Orphaned Files

Compatibility: Windows PC

IIS SEO Toolkit

<img src="http://www.SEOrankings.com/wp-content/uploads/iis-SEO-toolkit.jpg” alt=”iis SEO toolkit” title=”iis SEO toolkit” width=”302″ height=”78″ class=”alignleft size-full wp-image-11684″ />The Free <a href="http://www.iis.net/download/SEOtoolkit”>IIS SEO Toolkit is a bit cumbersome for checking web sites for broken links. Especially when you just want to quickly check for any 404 not found errors. It was obviously built with developers and webmasters in mind. However, it’s completely free so once you get a grasp on it you’ll find it does a great job of auditing your website and reporting a ton of important search engine optimization related issues, in addition to finding broken links.

<img src="http://www.SEOrankings.com/wp-content/uploads/iis-SEO-toolkit-external-links.jpg” alt=”iis SEO toolkit external links report” title=”iis SEO toolkit external links report” width=”600″ height=”184″ class=”aligncenter size-full wp-image-11688″ />

From within the link report you will be pleased to find the link URL, status code, page title and meta description of the linked pages. Simply right click or double click the URL to find additional details such as the linking page, last modified date, HTTP headers and content type.

Summary of all items reported:

• Invalid Markup
• Robots.txt Restrictions
• Duplicate Content
• Hyperlink Errors
• Performance Issues
• Missing Image Alt Attributes

Note: after you download and install the IIS SEO Tookit on your Windows PC, you’ll have to bind your website URL to the “Default Web Site” within the Internet Information Services (IIS) Manager, if you want it to crawl your hosted website or blog on a remote server rather than a local copy on your computer.

Like I said, it’s a bit cumbersome for simply doing broken link checks, but is one of the best “free” tools available for doing complete site audits – including checking broken links.

If you have an extremely small website you might also want to use the free crawl test tool from <a href="http://pro.SEOmoz.org/tools/crawl-test”>SEOmoz. It’s a fairly informative tool that will crawl and report on up to 250 site links for free.

I like to start with my favorite tool, then after I’ve fixed all of the concerning issues I double check my site with another preferred tool. All three of these broken link checkers do a fairly good job, but they don’t always find and report the exact same error codes and site issues. So I recommend not relying solely on one of them to sort out all of your site’s kinks.

I know there are some other really great paid tools, but keeping in-line with the topic of this post; what’s your favorite “free” broken link checker tool? Do you know of any good ones I haven’t listed here? Please take a moment to share your favorite with the rest of us below.

Thanks for reading and sharing!

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